Adam Cheng's Football Betting Masterclass

What is this?

Sit down with pro punter Adam Cheng as he teaches you step-by-step how to make £20,951 per month from betting (without getting banned).

Adam Cheng quit his job and started betting full-time in May 2017.

This was a huge risk, as he was the main bread-winner for his wife and young daughter.

But despite this pressure, in just three years he:

• Sustained a full-time living from betting
• Banked a total of £502,835+
• Averaged £21,951 per month
• Made £73,000 in a single month
• Had 28 out of 31 winning months

(And in the last two years he's added another £120,000 to his profits!)

Now he’s sharing every step of his betting process with a handful of driven people who want to take their betting game to the next level.

Note: This course was made in the summer of 2020 when Adam had some downtime from betting due to sports being stopped because of the pandemic. That said, most of the content is evergreen and will be relevant for many years to come (check out the lesson content below to see what I mean).

What will you get out of this?

Here are the goals of Adam’s masterclass:

• Teach you every step of Adam’s betting process
• Show you how he makes thousands per month without getting restricted
• Help you get off the tipster merry-go-round and learn to make betting decisions yourself
• Show you how to use the laws of probability as a mental superpower for betting consistently
• Give you access to a community of fellow students who are learning to use Adam’s methods together
• Get every ounce of betting knowledge out of Adam and deliver it to you in practical, easy to follow steps
• Give you full access to the ‘behind the scenes’ discussions between me and Adam, so no valuable insight is hidden
• Supply you with tools to help automate parts of Adam’s strategy

What do current students think?

Neel Shah was an early access member in 2020 - he now bets full time and runs his own tipping service and credits the course for helping him in his journey...

💬 "I found the course very useful.

"The approach that Adam takes in researching his player prop angles has been something I've incorporated into my own process. I started looking more seriously at those markets and other closely related markets that follow a similar process and a similar blindspot in bookmaker pricing and its been very successful and a fairly steady and consistent profit since then.

"Adam's process is well laid out and explained clearly so you can apply this to your own betting. Often with a lot of courses and guides, there are some vague areas that need filling in, but Duncan's chats with Adam are very clear with lots of good examples to learn from and explained several times so even if you're new to this kind of betting there's enough information to help you start finding these selections yourself too.

"The chats on Adam's journey to betting professionally are also very interesting and revealing and help to understand the mindset it takes to be successful at this yourself."

Here's some more student feedback we received...

💬 "The core of the course was about learning. There were actionable strategies that were simple to understand that could be applied straight away."

💬 "I really liked the homework exercises and recommended reading. This gave the course and the air of academics and reinforced the idea that this is something that requires effort and cannot be followed by blindly."

💬 "There were some excellent practical tips to help punters avoid restrictions."

💬 "I enjoyed the guides each week. They had lots of detail and concrete examples."

💬 "The tools, in particular the spreadsheets, were great added value."

Who is Adam Cheng?

If you haven't heard of legendary football bettor Adam Cheng, here's the cliff notes version of his lifetime of betting:

• Started betting as teenager (with help from a friend's bookmaker father)
• Earned a Masters in Sociology of Sport at university
• Former odds compiler at high-end bookmaker, Fitzdares, in Mayfair, London
• Became Head of Football Trading at the firm and started proprietary trading for them (betting with their money)
• Made £502,835+ in his first 3 years of betting full time after leaving his job (which is when we made this course)
• Betting has now been his primary income for 5+ years (adding another £120,000+ to his profits in the last 2 years!)
• Has run several successful tipping services (including his current one, Inside Man, which is up 107 points with a 51% strike rate since launch)

What does the course cover?

The course is made up of 7 lessons, each of which deep dives into a part of Adam's betting.

The lessons are...

Intro: Get to Know Your Bet Mentor, Adam Cheng (download for free: Click here!)

Lesson 1: A Bird’s Eye View of Adam’s Approach

Lesson 2: Adam's Controversial Ideas on Staking

Lesson 3: How Adam Dodges the Bookie Ban Hammer

Lesson 4: How to Banish Your Betting Demons

Lesson 5: The Power of Probability, Adam's Secret Weapon

Lesson 6: How to Compile Odds Like a Master Bookmaker

Lesson 7: Adam's £20,951 per Month Super Strategy

What will you learn in each lesson?

Intro: Get to Know Your Bet Mentor, Adam Cheng

This intro lesson will introduce you to your mentor, Adam Cheng, and his hugely successful football betting approach. Expect a broad-ranging discussion about his upbringing, career and how he ultimately moved into betting full time. We also dive into some of the specifics of his approach, which we’ll cover in more depth in following lessons.

It includes:

🎧 40 min audio discussion

📖 14 page lesson guide

📺 27 min lesson walkthrough

📽️ 7 highlight clips

Inside you'll discover:

✅ How Adam makes as much as £73,810 per month

✅ The #1 quality for profitable betting

✅ Adam's core philosophy - this underpins ALL of his bets

✅ Why value is KING

✅ How Adam can bet thousands WITHOUT the bookies noticing

✅ Why humans win vs machines

✅ Adam's most memorable win (£44,000 profit)

✅ And his most annoying losers!

✅ The trick of seeing betting money as marbles

✅ Why fun bets can be a GOOD thing

✅ Plus a whole lot more

Action “Do this” steps:

1. Ask yourself these 5 questions to see if you bet like Adam

Additional learning:

Adam’s #1 betting book recommendation (which just about nobody has ever heard of).

Download the intro lesson for free...

Click here!

Lesson 1: A Bird’s Eye View of Adam’s Approach

This lesson gives you a bird’s eye view of Adam’s approach. You’ll discover the weekly betting routine he uses to generate an average of £20,951 per month. You’ll learn how Adam spots events not reflected in the stats, how he manually counts arrows in a specific app to gain an edge no one else has, and get an introduction to the art of applying context to increase your edge.

This lesson really highlights the importance of manually creating an edge in an industry increasingly dominated by computers and data. You’ll finish the lesson with a foundational outline of Adam’s approach that following lessons will build upon.

It includes:

🎧 42 min audio discussion

📖 27 page lesson guide

📺 36 min lesson walkthrough

📽️ 7 highlight clips

Inside you’ll discover:

✅ The weekly betting routine that makes Adam £20,951 per month

✅ How Adam gets a manual edge by counting up arrows on his favourite app

✅ How Adam watches games VERY differently to other people (and what he’s looking for)

✅ Adam’s #1 app for football stats (it’s little-known with less than 200 reviews on the App store)

✅ Why stats are important BUT only a starting point!

✅ Why Adam DOESN’T bet early in the week

✅ The market where Adam has the biggest edge (and you can too)

✅ The WORST trait you can have a bettor (and tips on how to overcome it)

✅ Adam’s biggest weakness (and how he spotted and fixed it)

✅ How to spot and fix your own psychological biases (no psychology degree necessary!)

✅ Why betting on your favourite team can be a GOOD thing (as long as you stick to this one rule…)

✅ Why Adam takes as many bets as possible (while other pros he knows take as few as 20 per year)

✅ How rain in Spain made Adam £3,600

✅ Ideas for scaling Adam’s approach to fit your life

✅ A simple method for testing new betting strategies (a great way to boost your confidence before staking any money)

✅ Tips on planning your own betting week (even if you only have 20 minutes to spare!)

✅ Plus a whole lot more

Action “Do this” steps:

1. Plan your betting week
2. Test your approach by seeing if odds shorten
3. Some questions to think about

Additional learning:

I introduce you to Adam’s #1 football stats app (plus a free alternative) - this is integral for one of the strategies we implement in Lesson 7.

Lesson 2: Adam's Controversial Ideas on Staking

This lesson reveals Adam’s different ideas about staking. While most people opt for overly strict rules, Adam has never had a systematic staking plan. Instead, he places a primer on understanding and managing your own psychology and letting that inform your staking.

You’ll learn why you should (roughly) treat short odds the same as long odds, why short odds losers trip people up, when and how you should increase your stakes, why you should never reduce your stakes after you raise them, and everything else you could wish to know about this subtly important part of betting.

Adam also offers advice on using a method called the Kelly criterion to automatically increase and decrease your stakes over time, which is good if you’re starting out.

It includes:

🎧 22 min audio discussion

📖 38 page lesson guide

📺 42 min lesson walkthrough

📽️ 11 highlight clips

Inside you'll discover:

✅ Why Adam has NO set rules for staking

✅ Which staking approach he’d pick if he was starting out again

✅ Why following a strict staking plan can be bad

✅ Why psychology is #1 when it comes to staking

✅ Why short odds are HARDER to deal with than long (emotionally)

✅ Why Adam DOESN’T record his stakes

✅ What most people overlook when it comes to their betting bank (it’s not the size of it!)

✅ Why people underestimate the value packed into short odds

✅ Adam’s go-to staking advice for those starting out

✅ Why (and how) smaller punters can make MORE profit than pros

✅ Why you should never do STRICTLY level stakes

✅ Why staking for a fixed profit is an AWFUL idea (this could really cost you!)

✅ A FLEXIBLE staking approach you won’t hear about anywhere else

✅ How Adam weights his stakes for different markets (and you can too)

✅ The #1 mathematical staking option (plus the world’s simplest guide on implementing it)

✅ Why being scared of long odds means you’re leaving money on the table

✅ The #1 psychological MISTAKE people make with long odds

✅ What you should NEVER do if you have a loser

✅ The one thing with staking so many people just DON’T get

✅ How to tell whether your losers are still good bets

✅ How probability can answer all your questions about staking

✅ When and how to increase your stakes

✅ Why you should NEVER decrease your stakes after increasing them

✅ The #1 factor that dictates stake size (it’s NOT whether it’s long or short odds, or the size of your betting bank)

✅ How to take emotion out of your staking (and save yourself a load of money!)

✅ How to base your staking on YOUR mentality (and why it’s crucial you do)

✅ The #1 MISTAKE people make with fun bets

✅ How to stake like you’re running a business

✅ The most important aspect of being a pro punter (relevant to ALL parts of betting)

✅ Plus a whole lot more

Action “Do this” steps:

1. What the devil is the Kelly Criterion anyway?
2. FIGHT! Level stakes vs Kelly Criterion vs staking within a range
3. Some questions to think about

Additional learning:

We discuss best-selling author Nassim Nicholas Taleb’s idea of having “skin in the game” as a way of determining who you can really trust in the betting world.

Lesson 3: How Adam Dodges the Bookie Ban Hammer

After seeing Adam's track record of making an average of £20,951 per month, one of our early access members asked, "How is Adam able to generate this income WITHOUT getting restricted?" It's a VERY GOOD question because the bookies are becoming ever more aggressive with their banning and restricting of accounts. So, I asked Adam, and, boy, does he have some tricks up his sleeve for dealing with the bookies!

In this lesson you'll discover the tactics Adam uses to PRETEND he's a mug punter, including how he "primes" accounts, mixes bets from different markets, and has set up a network of account holders across the UK (who each get a small percentage of his profits). Plus, which bookmakers he rates over others (funnily it's the ones with the MOST expertise).

You'll also learn how to scale all his bookie dodging advice as a smaller punter, including if you only have one account. AND how shops are an overlooked way of placing specific kinds of bets WITHOUT tarnishing your account.

It includes:

🎧 1 hour 8 min audio discussion

📖 71 page guide

📺 54 min video walkthrough

📽️12 highlight clips

Inside you'll discover:

✅ How to "prime" accounts to appear like a mug punter

✅ The bookies special "ranking" system (are you an "A" or an "E"?)

✅ How Adam "mixes" bets to go under the radar

✅ The details of Adam's WhatsApp group account holder network

✅ The ONE factor the bookies are looking out for (it's not winners)

✅ How to keep single accounts open for as long as possible

✅ How to get people queuing up to open new accounts for you

✅ Adam's favourite bookmakers (and the ones you should avoid)

✅ Why betting shops are an overlooked gold mine

✅ Why you DON'T want to just bet on niche markets

✅ How Adam tricks brokers with "emotional" language

✅ Why Adam waits for (slightly) WORSE odds

✅ Why Adam NEVER refers bets

✅ The best way to spread bets across MULTIPLE accounts

✅ How to avoid bookies linking accounts

✅ Adam's two business plans for his account holders

✅ How Adam won his mate enough to redevelop his garden

✅ Why you should NEVER bet on a one-side priced market

✅ Why good bookies keep accounts open LONGER

✅ Why Adam says Betfair is a "must have" (not just for betting on)

✅ How to use Betfair to spot NEW bets

✅ Why you should make all your bets at once

✅ How to ride syndicate money to disguise your bets

✅ The magic of betting shop machines

✅ Plus a whole lot more

Action “Do this” steps:

1. How to start your own “Bets ‘R’ Us” business
2. How to spread out your bets across multiple accounts
3. Some questions to think about

Additional learning:

I share 5 lessons from my favourite famous bettor, who’s insights line up with Adam’s advice.

Lesson 4: How to Banish Your Betting Demons

Betting demons are EVIL! They feed your biases, encourage you to react emotionally to events, and urge you to chase losers and bet all your money on "sure things". We all want to give them the boot… but how do we ACTUALLY do that? In this bite-size lesson, Adam reveals his demon banishing toolkit.

You'll learn how to MAXIMISE your strengths and MINIMISE your weaknesses. Including how to stack your strengths together in "layers" to improve your edge, how your biases are hiding in your bet history (and what to do to get rid of them), how to uncover NEW betting opportunities by applying CONTEXT to stats (so you're never stuck with just one market), why you DON'T need to be a robot in all parts of your life… plus, a whole lot more. Get ready to kick your betting demons into the fourth dimension!

Note: This lesson  lays the foundation for the next lesson, which reveals Adam's CORE betting philosophy. This is the #1 factor that allows him to keep a level head AND make an average of £20,951 per month. So, when you're finished here, make sure you get stuck into that lesson next!

It includes:

🎧 14 min 57 sec audio discussion

📖 44 page guide

📺 41 min video walkthrough

📽️ 7 highlight clips

Inside you'll discover:

✅ How Adam builds his strengths from MULTIPLE "layers"

✅ The one thing you need to do BEFORE finding a value bet

✅ How being a "stubborn Brit" can cost you big time

✅ Why being opinionated is GOOD

✅ Why context is MORE important than stats

✅ Why the past pays

✅ What good mentality REALLY is

✅ Why you DON'T need to be a robot to win

✅ Why you're edges WON'T last forever (and what you should do about it)

✅ How to use bookmaker stats to find NEW edges

✅ Plus much more

Action “Do this” steps:

1. A scientific method for… testing beliefs to make a PROFIT? YES! Introducing “Badass Bayes…”
2. How to use “Bias Banishing Bayes” to spot and BANISH your betting demons
3. Some questions to think about

Additional learning:

I share a free webinar from a little-known investor who shows you how to use mindfulness to improve your risk taking (don’t worry, no incense required).

Lesson 5: The Power of Probability, Adam's Secret Weapon

The laws of probability inform ALL of Adam's betting. He uses them to reduce betting to a "simple mathematical formula". They're his secret weapon that most other punters either don't think about or don't properly understand. I've never met anyone who's taken these simple rules of chance to the extremes Adam does.

Get ready to discover Adam's number #1 law of probability that underpins all of his betting, why you should never bet on a "winner", how Adam treats betting like rolling a dice, why a bet is over before the game even starts, how you can back teams you don't think will win and still make a profit, plus much more.

This lesson completely shifted how I personally think about betting. If you've never considered your betting through the lens of the laws of probability, it could do the same for you. And even if you already know your dice and why it's so important to focus on getting good value… can you really say you take these counterintuitive rules to the lengths Adam does? There's valuable insights here for everyone.

It includes:

🎧 55 min 22 sec audio discussion

📖 65 page guide

📺 51 min video walkthrough

📽️ 9 highlight clips

Inside you'll discover:

✅ The #1 law of probability that underpins all of Adam's betting

✅ Why a winner's not a winner

✅ Why football betting is like rolling a dice

✅ Why value is Ruler of All Things Betting

✅ Why Adam doesn't even watch some games he bets on

✅ How to pick and choose your bets (and why it's essential)

✅ The market Adam wishes he could stake FIVE TIMES more on

✅ Why it's you vs other punters NOT the bookies

✅ How minimising "game state" = 💰

✅ Plus much more

Action “Do this” steps:

1. Focus on price when rolling a dice
2. All kneel to the alimighty VARIANCE
3. Questions, questions, questions

Additional learning:

You’ll watch a surreal 7 min video that proves that flipping a coin does NOT have a 50/50 chance of landing on heads or tails - this has two main takeaways for your betting.

Lesson 6: How to Compile Odds Like a Master Bookmaker

In this lesson Adam reveals the long lost art of odds compiling. The bookmakers no longer focus on this (instead chasing Betfair prices), so developing the art and skill of manually pricing up a book will give you the upper hand.

You'll discover how to use maths and intuition to accurately price up any football event, the specific layers of context Adam applies to tweak his probabilities, how the reactive nature of bookmakers can give you a huge edge, and a boat load of other secrets and tips from Adam's days on the "inside" as an odds compiler, and now as a professional punter.

Plus, you'll also discover two mini-strategies: Adam's "Twitter bets" for risk-free profits, and the "red alert bets" he makes on restricted accounts to manipulate bookmaker odds in his favour.

It includes:

🎧 1 hour 11 min 55 sec audio discussion

📖 85 page guide

📺 37 min video walkthrough

📽️ 10 highlight clips

Inside you'll discover:

✅ Adam's step-by-step odds compiling process

✅ How he prices up odds BETTER than bookmakers

✅ How to use probabilities to ELIMINATE bias

✅ The context variables that MOST affect odds

✅ "Twitter bets" for early-bird profits

✅ "Red alert bets" for manipulating bookmaker odds

✅ Why maths is NOT the most important thing when it comes to odds

✅ Why bookie odds compilers being extinct is good for YOU

✅ Plus much more

Action “Do this” steps:

1. A wild bookmaker appears and asks you to pick a car colour
2. Pricing up the Bundesliga with out Master Bookmaker
3. Say hello to “Twitter Bets” and “Red Alert Bets”
4. Questions, questions, questions

Additional learning:

I share an interview with one of Adam’s pro betting Twitter contacts and the website of his go-to guy for data-driven betting insights (his analysis is next level).

 Lesson 7: Adam's £20,951 per Month Super Strategy

In this lesson we get into the nitty gritty of two of Adam's main strategies - betting on the player passes and performance markets. You can think of this lesson - especially the included guides - as one big "Do this" extravaganza, where we go through every step of Adam's main two strategies.

By the end of this lesson, you'll have all the information you need to find and profit from good value player passes and player performance bets, just like Adam does.

It includes:

🎧 1 hour 13 min 52 sec audio discussion

📺 1 hour 13 min video walkthrough (with Adam)

📖 2 100+ page guides ( 100% "Do this" showing you Adam's strategy step by step - one for the player passes market and one for the performance market)

🧰 2 spreadsheet "Tools"

Inside you'll discover:

✅ Adam's trusted stats sources (one free, the other £10 per year)

✅ The nitty gritty details of how he wins on player performance and passes markets

✅ A rundown of his personal betting spreadsheet (and how he uses it)

✅ The number #1 stat to predict player performance and passes markets (it's NOT players stats!)

✅ The exact process Adam uses to turn stats into bets

✅ Spread betting staking advice

✅ Plus, much more

Note: The spreadsheets included in this lesson use stats from 2020 and are for you to fill in with current stats.

How much is this?

£250+VAT.

Which is just shy of £300.

(Gumroad - the site you're on - lists this in dollars, but you'll be billed in sterling.)

If you're still on the fence, consider this...

You may never need to subscribe to a tipster again.

In fact - just like Neel Shah - you could become the tipster!

Remember, this course is packed with a truckload of betting insights direct from one of the most impressive professional bettors I've had the pleasure to work with.

It's designed to 'pull back the curtain' on how a professional bettor really operates, and I have no doubt that Adam's advice will be useful you for the rest of your betting career.

Does the price include VAT?

No. VAT will be included at checkout. I'd like to include it in the price tag, but it's not an option on this platform. Sorry!

How do I access the course?

As soon as you buy you'll receive a link to the course lesson hub, where you can watch and listen to the content, plus download some it.

Can I keep the lessons for life?

YES! You get UNLIMITED access for life.

Right now, the content is provided via Gumroad. If Gumroad burns down or is taken over by aliens, I’ll host the content for you somewhere else, so you can download it.

Can I get a refund?

No refunds, sorry.

This is because you can download some of the course content onto your computer.

So, there's nothing stopping someone downloading the content and then asking for a refund.

If you're interested but still on the fence, my suggestion is to try out the intro lesson for free...

Click here!

Can I try out the course before I buy?

Yes, as I mentioned above, you can download the intro lesson for free...

Click here!

Can I talk to other students?

Plus, you’ll receive an invite to join our private Telegram community.

This is where we work as a group to implement Adam’s advice and strategies.

And also test out new ideas.

We have two pro punters already part of the group - Neel Shah and Josh Allen - so the level of insight being shared is top notch.

What if my accounts are restricted?

This is a huge issue all bettors are facing right now.

And as bookmakers increasingly choose to slam down the ban hammer instead of improving their pricing game, it looks like it’s only going to get worse.

The good news is Adam shares all of his anti-restriction tricks and tips in Lesson 3: How Adam Dodges the Bookie Ban Hammer.

While, yes, his accounts eventually get restricted, since 2017 he’s been able to sustain making an average of £20,951 per month.

So, he knows many tricks and techniques for keeping accounts open and flying under the bookmakers radar for as long as possible.

Also, if you’re current accounts are restricted, Adam shows you exactly how he gets hold of new ones - and even how to create a profitable “mini business” out of it.

Again, this is all in Lesson 3 of the masterclass.

Who are you?

My name’s Duncan Moreland.

I don’t expect you to have heard of me, although I’ve been part of the betting industry for going on 10 years now.

I’m what they call a “ghost writer” because I write on behalf of professional bettors (and investors in the finance world).

I’ve written on behalf horse racing tipsters Miles Tredwell, Mel Gee, and Nick Pullen, Football Index tipster Adam Gibbs, BetChat’s Josh Allen (when he’s too busy down the boozer), plus plenty of anonymous tipsters in greyhound racing, golf, tennis, and even pokemon battles… OK, maybe not that last one!

I’ve also written on behalf of some bigwig financial investors, including New York Times best-selling authors Jim Rickards and James Altucher.

In other words, I’ve been knocking around this industry for quite a while.

But this is one of the first projects where I’ve brought myself into the mix in a small way.

I’m no professional bettor so I act as the ‘idiot’ who Adam has to explain every part of his betting process to in simple, easy to follow language.

This means that anyone, no matter their experience, can approach this masterclass and follow Adam’s advice.

Especially as I’ve made sure to turn every ounce of it into practical, easy to follow steps in the guides and video walkthroughs.

I hope I answered all your questions.

If you think you're a good fit for Adam's masterclass and you want to get immediate access just click the “I want this!” button on this page and enter your details now.

If you have any questions I didn’t answer, feel free to email me at hellobetmentor@gmail.com

- Duncan

The guy who runs Bet Mentor

Remember, never bet with money you can’t afford to lose. For more information and advice visit www.BeGambleAware.org